Challenge:
Powervance is a direct-to-consumer sports & supplements brand that came to us at the very beginning, a brand new launch with a strong product but no sales, no audience, and no presence on any channel. Building a supplement brand from zero is hard: you have to establish trust, get discovered, and turn first-time visitors into buyers, all while keeping acquisition profitable from day one. Powervance partnered with CoreXponent to launch and scale across every channel that matters, under one coordinated strategy.
Solution
- Amazon Launch & Optimization:
- We established Powervance on Amazon from scratch, building optimized listings and running Sponsored Products/Brands so the brand captures high-intent supplement demand and defends its space on the marketplace.
- Meta Ads (Facebook & Instagram):
- We built paid social campaigns to drive awareness and demand for the brand, with creative tuned to a sports & supplements audience.
- Google Ads:
- We captured existing demand through search and shopping, putting Powervance in front of customers actively looking to buy.
- TikTok Shop:
- We launched Powervance on TikTok Shop, tapping the fastest-growing social commerce channel to turn short-form content into direct sales.
Results:
From a standing start, no brand, no sales, no channels, we built Powervance into a profitable, multi-channel supplements business. Across Amazon, Meta, Google, and TikTok Shop, the brand reached a 3x return on ad spend, meaning every dollar invested in advertising now returns three, all within the first chapter of the brand's life.
3x
Return on Ad Spend
0 → 4
Channels Launched
New
Brand Built From Scratch
Conclusion
By coordinating Amazon, Meta, Google, and TikTok Shop under a single strategy, CoreXponent helped Powervance grow from a single-store DTC brand into an omni-channel supplements business, selling wherever customers are ready to buy. If you're a DTC sports, supplements, or wellness brand ready to expand beyond your store, CoreXponent builds and runs the channels that scale your revenue. To find out how we can scale your brand, reach out toinfo@corexponent.com