Challenge:

Sccoti is a direct-to-consumer health, wellness, and beauty brand selling across three European markets, France, Belgium, and Switzerland. When they came to us, their Meta campaigns were running at around a 2x return on ad spend, profitable, but not efficient enough to scale aggressively. The challenge with a multi-market DTC brand is consistency: acquiring customers profitably in each country, with creative and messaging that resonate locally, without letting ad spend run ahead of return. Sccoti partnered with CoreXponent to rebuild their Meta advertising engine into one that turns cold European shoppers into paying customers, predictably and profitably.

Solution

• Meta Ads Strategy (Facebook & Instagram):
• We built Sccoti's paid social engine on Meta, structuring campaigns for efficient testing and profitable scaling across the full funnel, from first impression to purchase.
• Creative That Converts:
• We developed and iterated ad creative tuned to a health & beauty audience, testing hooks, formats, and angles to find the combinations that drive the cheapest profitable conversions.
• Multi-Market Localization:
• We adapted targeting, language, and messaging for French, Belgian, and Swiss audiences so each market saw a brand that felt native, not translated.
• Funnel & Conversion:
• We aligned the ad-to-landing-page journey so the traffic we paid for actually converted, tightening the path from click to checkout.

Results:

The rebuilt Meta engine tripled Sccoti's advertising efficiency, taking return on ad spend from 2x to 6x while scaling profitably across all three markets. Every euro of ad spend now works three times harder, turning paid social into a channel Sccoti can confidently pour fuel on.

6x

Return on Ad Spend

3x

Higher ROAS (from 2x)

3

Markets Scaled

Conclusion

By pairing disciplined Meta campaign structure with creative built for a health & beauty audience and true multi-market localization, CoreXponent helped Sccoti turn paid social into a reliable, profitable growth channel across Europe. If you're a DTC health, beauty, or wellness brand looking to scale on Meta, in one market or several, CoreXponent builds the engine that gets you there. To find out how we can scale your brand, reach out toinfo@corexponent.com