Well Aliments

Fueling Well Aliments' Success Through Holistic 360° Digital Transformation

Client: Well Aliments

Industry: Pharmaceuticals

Location: Global (52+ Countries)


Well Aliments, a distinguished pharmaceutical company operating across 52+ countries, partnered with CoreXponent, a trailblazing Web Development, Software Engineering, Cloud Computing & Digital Marketing agency, to address multifaceted challenges. Their goals included enhancing online presence via a robust website, driving sales growth via digital marketing, modernizing IT infrastructure with cloud solutions, optimizing operational processes through automation, utilizing data warehousing and AI for decision-making insights, and integrating Content Delivery Network (CDN) and caching servers for improved customer experiences.


  • Website Development:
  • CoreXponent embarked on an extensive web development journey, fashioning an advanced website for Well Aliments. This platform combined sleek design with intuitive navigation, serving diverse clientele across 52+ countries. Mobile responsiveness was integrated to enhance user experience.
  • Cloud Strategy and Data Migration:
  • Recognizing the need for scalability and efficiency, CoreXponent devised a tailored cloud strategy for Well Aliments. This encompassed migrating vital data, applications, and processes to a cloud environment. The transition facilitated superior accessibility, security, and cost-effectiveness, promoting operational cohesion across borders and countries.
  • Automation Systems:
  • CoreXponent crafted customized automation systems, streamlining Well Aliments' internal processes. Automation was seamlessly woven into pivotal processes such as inventory management, order processing, and customer communication, reducing errors and fostering transparency.
  • Digital Marketing:
  • CoreXponent orchestrated an all-encompassing digital marketing campaigns, widening Well Aliments' market reach and fueling sales growth. The campaign included targeted SEO strategies, captivating social media initiatives, and data-driven PPC advertising. Engaging content, optimized landing pages, and personalized emails contributed to an immersive customer journey.
  • Data Warehousing and AI Insights:
  • CoreXponent implemented a data warehousing solution, consolidating Well Aliments' diverse data sources. AI and machine learning algorithms transformed this data into actionable insights, empowering upper management with informed decision-making capabilities.
  • Content Delivery Network (CDN) and Caching Servers:
  • To ensure faster and seamless website performance, CoreXponent integrated a Content Delivery Network (CDN) and caching servers. This significantly enhanced website loading times and user experiences, particularly for customers located in various parts of the world.
  • Infrastructure as Code (IaC):
  • To ensure faster and seamless experience and full automation. We used Infrastructure as Code (IaC) tools to provision, manage, deploy and scale cloud infrastructure with the precision of a scientist, the speed of automation, and the confidence of code.
  • Continuous Integration/Continuous Deployment (CI/CD):
  • When it comes to ensuring the continuous delivery and integration of infrastructure changes, Jenkins CI/CD is the industry's best friend. It seamlessly integrates with Terraform and other infrastructure as code tools, automating the testing and deployment of infrastructure updates. This means that whether it's setting up secure data storage for clinical trials or expanding computational resources for molecular modeling, Jenkins ensures that the process is streamlined, reliable, and error-free.
  • Multi-Cloud Strategy:
  • When it comes to picking a cloud provider, there is no one size fits all. the selection between AWS and Azure transcends mere technology choice; it's about constructing the perfect ecosystem. AWS boasts an extensive repertoire of services tailored for high-performance computing and storage solutions. Conversely, Azure stands out for its formidable data analytics and machine learning prowess.Embracing Multicloud Potential: Harnessing the full spectrum of cloud capabilities, we turn to a multicloud strategy, artfully orchestrated by Terraform. This approach unlocks unparalleled flexibility, allowing pharmaceutical companies to strategically allocate resources based on the precise demands of each task. By integrating both AWS and Azure seamlessly into the ecosystem, we ensure that every computational challenge is met with precisely the right cloud solution.


The collaborative efforts of CoreXponent and Well Aliments led to the following transformative results:

  • Website Excellence:
  • The redesigned website received praise for improved engagement and user experience, intuitive navigation, enhancing brand perception, and higher conversion rates.
  • Cloud Modernization:
  • Cloud migration amplified data accessibility, security, and global collaboration, propelling operational efficiency.
  • Enhanced Efficiency:
  • Automation systems streamlined processes, resulting in reduced bottlenecks and heightened operational accuracy.
  • Informed Decision-Making:
  • AI insights empowered upper management with actionable information for strategic advancements.
  • Improved Customer Experience:
  • Integration of Content Delivery Network (CDN) and caching servers led to significantly faster website loading times, delivering enhanced experiences to customers globally.
  • Digital Marketing Triumph:
  • The digital marketing campaign contributed to an astounding 5000% surge in sales, driven by elevated website traffic and conversions. Website traffic grew to a wopping +200,000 visitors and +10 Milion in search impressions.
  • +5100%

    Growth In Sales


    Website Visits

    +10 Million

    Search Impressions


The success of the CoreXponent-Well Aliments partnership underscores the potential of holistic digital transformation. Through cutting-edge technologies and innovative strategies, CoreXponent promoted Well Aliments' global presence and delivered data-driven insights for informed decision-making and optimized customer experiences through different technologies. For businesses seeking comprehensive digital transformation encompassing web development, IT modernization, automation, digital marketing, data insights, and advanced web optimization strategies, CoreXponent remains a strategic ally for substantial growth. For more information on how CoreXponent can revolutionize your business, you can reach out toinfo@coreexponent.com

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